1. SCF Summer Camp 2 Experience 21
  2. SCF Summer Camp 1 Experience 21
  3. SCF 11u Plays Their First Game Of The Year


We are keen on cultivating Fierce athletes and Fearless competitors. Beyond the game, we focus on instilling values, bolstering self-esteem, building confidence and shaping good work ethic on and off the court. My job is to make sure our Fierce Athletes reap all the benefits of my years of experience as a professional athlete & coach at every level of the game.


Our travel teams compete in local and regional games and tournaments to gain competitive experience to further develop their skills and cognizance of the game. This also helps them understand teamwork, build character and boost self-esteem so they are prepared for the next level as student athletes.


We offer camps and clinics as a way for youth and student athletes to stay physically active and work on their game in between seasons. It’s a fun and exciting introduction to basketball for younger participants and a way for competitive players to strengthen their fundamental skills, athleticism and broaden their cognizance of the game.


Our Elite Travel Team program is for pre-teen and high school age student athletes who are ready to compete in AAU sanctioned leagues and tournaments. We focus on cultivating Fierce athletes who are confident in their ability to do their job on the floor and Fearless competitors who can heighten their game play on the floor to help their team’s overall success. AAU season begins in March and ends in July. Registration & tryout begins in February.


SCF’s teaching philosophy derives from 3 important facets of coaching that help culminate a complete and sound player.  MINDFULNESS, which focuses on INDIVIDUAL PLAYER NEEDS and EXPERIENCES to obtain OPTIMAL TEAM RESULTS. VALUES which focuses on PERFORMANCE PRINCIPLES to build success characteristics on and off the court. Lastly is PLAYER DEVELOPMENT, which focuses on progressively assessing and evaluating players uptapped potential to help them reach short and long term improvement goals.



Players-first coaching is a concept adaptation from the well-renowned Coach John Calipari’s teaching philosophy. He focuses a lot of his attention on what a player needs to get the best results. I’ve found over the years of my experience as a international pro player and now coach, taking a mindfulness approach became a reoccurring theme in not only my success as a player but also the success of the players I now coach. Mindfulness coaching helps cultivate awareness to encourage moving with intention. It helps us focus our attention on what is happening in the moment (usually in a game setting or when learning a new skill or play). It also helps us acknowledge what attitude we will take when we experience challenges as well. Mindfulness is helpful in how we relate to things and experiences happening around us; especially in basketball when players need to recover quickly to keep their heads in the game. The end result will usually produce more positive outcomes for players and their teammates.



(Performance Values)

We value what it means to be a complete player as a teammate and student athlete. That is why it is important to instill principles that guide a player’s overall performance. We hold each player to these standards because we feel it brings the best out of each and every athlete.

Fundamentals are the foundation of basketball development. We value building our FIERCE Athletes from the ground up.
IQ development is one of our key teaching strategies. We value helping players learn to use their instincts to improve their read and reaction to what they are experiencing on the floor.
Effort is more than just showing up, it's about giving your best each time and leaving it all on the hardwood. We value the hard work and results of hard work when FIERCE athletes go above and beyond to become the best version of themselves.
Respect yourself first. We value teaching our athletes to not only respect themselves and their opponents but also the game of basketball.
Camaraderie brings us all together. We value the relationships we build with our FIERCE athletes as well as the ones they build amongst each other.
Energy is always fueled by our love of the game. We value enthusiasm and a winning mentality.


Our player development pathway ensures each player in their respective age group gains the right experience over time to be successful on the court. On average, 35% of the kids who enter our program have little to no basketball skills. However, after only one season (3 months), 10% of those kids show visible development in their skill-set. It’s the same with Game Cognizance and IQ.  Of the 5% who enter our program with no experience, 3% show significant improvement after one season. That’s more than 50%. Similarly, the 10% who enter our program with little to no competitive edge improve by 50% after one season. Over the next 3 seasons, these numbers naturally progress with more time and experience as they improve their motor skills, understanding of the game and performance attributes.

In summary, based on our evaluations and Fierce curriculum we have seen significant improvement from all players in all areas of the game.  This is a great starting point to lay out pathways to reach individual and team short and long term improvement goals.

Participating in clinics and camps also helps gives players a foot ahead to work on individual goals like improving shooting, ball handling, etc. To learn more about our clinics and camps, click the button below.

  • Skill Development
  • Game Cognizance
  • Competitive Edge


Have a few questions before joining our program or participating in So Cal Fierce activities and events?
Check out the most common questions we receive below.

What is the age group to participate in So Cal Fierce?

For Travel Ball teams we suggest ages 9 and up. For camps and clinics we suggest 7 years and older to participate. There may be opportunities in the future where we host beginner classes for ages 7 and under so they can learn the introduction to basketball and fundamentals.

What days are practices and games?

Practices are usually may vary depending on the availability of gyms/practice sites. Official days and times are made available on the parent portal under schedule as well as visible here once confirmed.

Games are typically on the weekend either Saturday or Sunday.

For fall season 21, we have practices/clinics on Mondays, Wednesdays and Fridays. You can also Contact Us for the most recent updates is not available here.

What time are practices and games?

Practices are usually in the afternoon or early evening between 3:30pm and 5:30pm.

Where are practices and games held?

Practices, clinics and camps are usually held in the Santa Monica and Pacific Palisades area. Games however are dependent upon host and are usually held in the valley and surrounding cities.

Are practices and games held indoors or outdoors?

Currently, we are now holding practices outdoors and games are held indoors as well. If anything changes, we always notify parents and gather feedback to make adjustments accordingly.

Is everyone required to wear a mask?

Yes! Regardless of YOUR PERSONAL choice to be vaccinated or not, to participate in our program activities, we require everyone to be masked. Masks are intended to prevent breathing onto others and are not used to prevent you from inhaling what’s in the environment.

Does my child need to have basketball experience?

Generally speaking, children ages 7 1/2 and up do not need to have extensive experience in basketball in order to participate in our program. For our club teams, practice players have the opportunity to learn the game and develop their skill set participating with those with more experience. To participate in Travel Ball competitions, we encourage parents to sign up for our camps and clinics as well to further advance their skill level and gain experience to compete in organized games. This ensures they are getting the best training development and experience to participate in game play.

How do I sign up for your Travel Ball Team?

To sign up for our Travel Ball Teams or for a one day evaluation session, you can visit our parent portal by clicking here.

Not sure if my child is ready for Travel Ball do you host tryouts?

If you are not sure if your child is ready for team basketball or even will like it, we offer two options. You can sign up for a “ONE DAY SESSION” where you child will attend and participate in team practice and our Coach can conduct an evaluation  with recommendations (at your request). This will give you an idea if it’s a good fit and what areas your child should work on.

We also offer CLINICS for participates who need more time with skill development and/or to learn how to play the game competitively.

How do I cancel my Travel Team Membership, request a refund or apply a credit for an activity or event?


We are never happy to see any of our So Cal Fierce athletes depart from us however, we completely understand when circumstances change your child’s participation in our program. If at any point, you have to discontinue your membership with our So Cal Fierce Family, simply use this form or email us directly and send a 30 day notice as soon as you make your final monthly payment for the month your child will participate. Once we confirm your 30 day notice, we will cancel your parent portal account after the 30 days has expired.

  • FOR SIBLING ACCOUNTS: If you are cancelling participation for one child only, we will cancel the discounted “ADD ADDITIONAL PLAYER” fee and not the full program participation fee.



For camps, clinics and special event registration like games and tournaments we do offer refunds with advance notice. If you can not attend any of our events, please give us at least a 24 hour notice before event start date and we will be happy to issue you a refund. If you register and pay but then do not show up, you are forfeiting your participation fee. We can not guarantee a refund once payment is processed and arrangements have been made to accommodate your child’s attendance. This is especially integral when we have to cover participation fees, pay out of pocket event expenses and/or or it affects the overall opportunity for everyone to participate. Special circumstances will be considered on a case by case scenario. We ask that you make sure the event location, time and any other pertinent details do not conflict with your schedule and/or availability before you register.


If you simply made a mistake where you paid twice or were unable to identify a charge on your bank statement, please feel free to use this form to make a refund request. You can also send us a direct email with the SUBJECT LINE: REFUND REQUEST and include in the body of the email your contact information, your minor’s name(s) and why you are requesting a refund. This will help us locate the correct payment and process your refund faster.

Have a question that you don’t see an answer for here? No problem. Simply send us your question by clicking here or click on our contact form in the footer below.